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Avanquest Software Introduces High-Resolution Photo Management System for Camera Phone Users

Denver, CO (PRWeb) February 14, 2007 -- Avanquest Software, a leading software developer for consumer and business markets worldwide, has announced its entry in the dynamic Mobile Value Added Services (MVAS) market with the introduction of SendPhotos Mobile™, an end-to-end solution to enhance consumer experiences in capturing, managing and sharing high-resolution photos.

Enabling mobile subscribers to enjoy unlimited, carefree photo and video capture, the powerful turn-key solution delivers a complete value-added service that can drive 3G network utilization to boost average revenue per user (ARPU) and increase operator sales of higher resolution camera phones.

SendPhotos Mobile uses patented Avanquest memory management technology that works across multiple device operating systems to automate image uploads to a secure online SendPhotos' "Locker," eliminating user concerns about device memory limits and ensuring against loss of precious images.

In addition to making possible unlimited photo- and video-taking even with today's higher resolution camera phones, the innovative SendPhotos client gives subscribers direct access to any uploaded image in the Photo Locker for anywhere, anytime download and display through a specially created on-device thumbnail view.

Operators can deploy the Avanquest client software using any existing photo management portal or Avanquest's own SendPhotos.com portal, which tightly integrates with the new operator-customizable client. Generating recurring revenue to operators through photo back-up subscriptions and increased data charges, the solution also helps lower camera phone costs to consumers through reduced internal device memory requirements, extending the availability of higher resolution cameras phones in the marketplace.

"Our patented SendPhotos Mobile client manages phone memory to ensure that the user always has room to take pictures with their phone," said David Wright, President Avanquest OEM Division. "This also gives manufacturers and their customers the ability sell higher resolution cameras without the costs of added memory. This strategy is particularly valuable in mid-markets and emerging markets where much of the industry subscriber growth is occurring.

"Everyone benefits with SendPhotos Mobile, starting with the end user who gets to capture and share more high-resolution images," he added.

Once archived in the SendPhotos Mobile "Locker," images can be accessed from any PC or other Internet-enabled device and automatically shared with friends and family. The full-featured SendPhotos.com photo management portal includes advanced functions such as:

> Photo Stories allows creation of a personal "story" composed of a selection of pictures that can be combined with an attractive theme (background). Once created these can be posted online for all to see or distributed via email. The images are automatically optimized for on-screen viewing without losing any quality.

> Friends Groups enables users to create "Party Folders" by granting multiple community members permission to easily post photos to the same "album" with automatic email alerts to all group members whenever new postings are made.

Avanquest will provide SendPhotos Mobile client applications for devices based on Symbian, Java, BREW, Palm, Linux and Windows Mobile, beginning with a Symbian-based application in 2Q 2007. For further information about SendPhotos Mobile, contact Avanquest OEM Division, John Amico in the USA at +1 720-330-1345 or Alain Penault in Europe +33 1 4127 1952, or visit SendPhotos Mobile

About Avanquest Software

Avanquest Software is a leading developer and global publisher of best-selling personal and professional software designed for utilities, office productivity, communications and mobility worldwide. Headquartered in France, with operating units, subsidiaries and offices located in United States, France, Germany, Great Britain, Italy, Spain, China and Korea, Avanquest Software products are marketed in over 100 countries, through e-commerce, OEM partnerships and IT resellers. Founded in 1984 as BVRP Software and listed since December 1996 on Euronext (ISIN FR0004026714), Avanquest Software forms part of the Eurolist, NextEconomy segment and SBF 250 index. In 2006, Avanquest Software posted revenue of €75.1M ($97.7M). Additional information on Avanquest Software is available at http://www.avanquest.com.

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