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Cell Phone Classifieds Meets Viral Marketing Meets Social Networking

Woodland Hills, CA (PRWEB) May 9, 2007 -- Gumiyo (http://www.gumiyo.com) released today it's free "Tell-A-Friend" marketing service that allows sellers to easily announce their classified listings to friends. What's more, the service enables a seller's friends to forward the listing on to their friends, ad infinitum. Gumiyo believes this feature will provide a significant competitive advantage for sellers using the innovative mobile classified ad service. Created in response to user requests for more selling tools, the new feature includes:

•    Seamless integration with Gmail, Yahoo! Mail, Hotmail, Outlook and AOL mail systems.
•    Professional and personalized HTML email messages, complete with photo and ad details
•    Innovative, single-click 'pass-it-on' feature allowing recipients to send the ad to their friends
•    Ability to view the status of a sent message and whether recipients viewed or forwarded the ad
•    Anti-spam measure to prevent abuse and over-mailing

This type of friend-based viral marketing is much more socially acceptable than traditional marketing emails while still being highly effective. The concept isn't really anything new but the implications are obvious for online classifieds. People want to buy and sell their used stuff with people they know. This solves the trust issue that often arises in the world of classified advertising and used items. By integrating one's social network, even if only 1 to 2 degrees deep, a seller can quickly and effectively communicate a listing to a large number of people with whom trust is built-in.

"Everyone who has worked in an office has received a broadcast email from a co-worker who has something to sell --- a car, some concert tickets, or an apartment for rent," says Rich Abronson, Vice President of Gumiyo. "They often include a side note asking if anyone knows anyone else who might be interested. In essence, they're asking their friends to ask their friends. That's what we've built into Gumiyo."

In order to facilitate our ability to import a friend list from a number of existing online mail systems, Gumiyo made use of the Plaxo Web API which enabled Gumiyo to provide sellers with a wide variety of address book import options.

The Gumiyo Tell-A-Friend feature has great implications for commercial sellers as well. Gumiyo becomes an efficient way to target and advertise their listings in a personal way at no cost. While there must be a mutual understanding between the buyer and seller that there exists a personal dimension to the relationship, many commercial sellers can benefit from the directness and exclusivity that a Gumiyo Tell-A-Friend message implies.

About Gumiyo
Gumiyo is the first end-to-end mobile commerce platform, connecting live buyers and live sellers natively through mobile phones or through the Web. From their mobile phone or email, sellers are able to freely, easily, and efficiently post ads to the Gumiyo Web site. Gumiyo broadcasts those ads to major search engines and classified aggregators, and receives inquiries from qualified buyers faster than traditional classified web sites or offline channels.

Buyers use Gumiyo as their personal shopping service. Buyers tell Gumiyo what they are looking for and let Gumiyo find the item and help connect them with the seller. Gumiyo enables buyers and sellers to fully engage their "always on, always present" mobile devices to more quickly find and connect with one another.

Founded by Shuki Lehavi and Rich Abronson in Woodland Hills, CA, Gumiyo is committed to revolutionizing the mobile consumer-to-consumer commerce experience.

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