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How Your Phone Line Can Improve Your Bottom Line: Expert Advice From Mike Durante, CEO Select Telecom

(PRWEB) August 27, 2007 -- A business' phone system is one of the major sources of client communication. Whether as a first impression or a continued reflection of a business' values, customers expect a certain greeting when they dial a business number. What is right for one business may not be fitting for another. Working with a professional to customize a phone system that meets individual needs and the specific expectations of customers can lead to a satisfied client base, more efficient employees and an improved bottom line.

"With the amount of telecommunications products available, finding the right one for your business can be a difficult task," said Mike Durante, CEO, Select Telecom (www.select-tele.com), a Valhalla, New York-based telecommunications firm. There are a countless number of scenarios that can affect a decision, according to Durante. For example:

- Does the business have employees working from home or remote locations? If so, an IP phone system may be the right choice. These systems unify multiple locations so the phone system behaves as one integrated system.

- Is the business large with several departments or small and personable? A phone system with an auto attendant may be beneficial to channel calls to the right places, allowing for less frustration among customers as well as employees. However, for a smaller, more hands-on business, automated messages may be a turn-off for potential clients trying to reach a person for consultation.

- What about small startups with big growth plans? A phone system that can be easily networked with more phones in the future will make the growth process much more efficient.

With all of these choices, it is important to work with a telecommunications expert who can tailor a customer-specific plan. They should be able to look at a business and design a solution to meet its specific needs. It is a red flag if an expert is pushing a particular product. Ideally, it is better to work with someone who can suggest options that will support the owner's business goals and growth.

Every business is unique and different industries require different solutions. For example, the health care industry is constantly looking for ways to improve patient care. A phone system that allows receptionists to see who is calling and identify the caller as a patient, staff member or outside party is a great fit for this industry. If the caller is a patient, any pertinent information necessary to meet the patient's needs also appears on the screen. This feature translates into improved customer service as well as decreased cost because of the time it saves employees.

In a real estate agency, overcrowding can sometimes be an issue. Many agents share a desk. Software that allows multiple mailboxes per phone helps with efficiency and saves time and money.

No matter the industry, Durante stresses it is essential to choose the right phone system. With so many sophisticated, new products on the market, it's easy to be intimidated and make a mistake. Contact a telecommunications professional to discuss the many options available. Make sure the system will grow with the business and is tailored for its needs. "A phone system is an investment that you do not want to have to replace with every business milestone," he said. "In the long run, it can mean all the difference when it comes to reducing costs and improving organizational efficiency."

About Select Telecom:

Select Telecom provides high quality telecommunications products and services for their clients throughout the Northeast. Headquartered in Westchester, NY, they have two satellite locations in Milford, CT and Raynham, MA. The technical staff is certified in the products they sell, allowing them to act not only as technicians, but as consultants. Select Telecom offers 24 hour service with a three hour turnaround for emergencies. They can be reached at 914.761.1313.

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