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modu Announces Widespread Industry Support for the World's First Modular Mobile Phone: Partners ensure modu's innovative concept will deliver o

KFAR-SABA, Israel & BARCELONA, Spain (Business Wire EON) February 11, 2008 -- Among the blue chip companies pledging their support to modu are mobile network operators Telecom Italia, Bee-Line (VimpelCom) of Russia and Cellcom of Israel, consumer electronics manufacturers SanDisk , Blaupunkt and Magellan Navigation Inc. and the world's largest music company Universal Music Group.

The full list of modu partners (by category and alphabetic order) is:

Mobile Network Operators: Bee-Line (VimpelCom), Cellcom, Telecom Italia

Consumer Electronics partners: Blaupunkt, Magellan Navigation Inc., SanDisk

Content/Application providers: Card Guard, Tele Atlas, Universal Music Group, WorldMate

Strategic Suppliers & Manufacturing partners: Amphenol, ChiMei, In4Tel, Texas Instruments, Renesas, RiTdisplay, SKY MobileMedia, Varta

modu has developed the world's first modular mobile phone, supported by a variety of ecosystem partners. At the heart of the ecosystem is modu - a tiny, sleek and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates - modu-enabled consumer electronic products. modu's ecosystem offers boundless possibilities in a simple and affordable way.

Lifestyle, entertainment and fashion brands are partnering with modu to design stylish and customized modu jackets that reflect the consumer's mood, personality, tastes and need for functionality.

modu mates can function as standalone devices, so that when the modu is inserted into the device, the modu mate gains mobile connectivity (voice & data) and a variety of features, creating an exciting new experience for the consumer.

modu mates are consumer electronics products such as DECT phones, digital picture frames, alarm clocks, boom boxes, photo printers, digital cameras, personal media players, personal navigation devices, built-In car infotainment systems and ultra-mobile PCs.

The modu concept redefines the mobile market and opens it up to major consumer electronics players in a new and innovative way.

Dov Moran, modu's CEO and Founder, said: "The sheer range and diversity of modu's partner community is testimony to the strength of the modu concept, and the enlightened approach of the partners involved.

"This is the beginning of a revolution in the mobile industry, and the support we have already secured demonstrates that many other leading companies are as excited as we are about modu's potential to transform personal communication."

NOTES TO EDITORS

About modu

www.modumobile.com

modu was established by Dov Moran and several of his colleagues from msystems, a company he founded and sold to SanDisk in 2006 for $1.6B. modu's vision is to bring a fundamental change to the dynamics of the mobile phone industry. The company is dedicated to developing products, technologies, a wide ecosystem and business relationships that will help realize that ambition. modu will have its official launch at the Mobile World Congress, being held in Barcelona, Spain in February 2008.

modu gives users the freedom to choose a new phone as often as they like, meeting their changing needs, preferences and style- easily and affordably. At the heart of the modu ecosystem is modu - a tiny and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets - stylish phone enclosures that enable users to create a new look or design and provide added functionality. modu can also slip into modu mates- consumer electronic devices that are modu-enabled - allowing users to create an entirely new communication experience.

Mobile World Congress

modu will be exhibiting at the Mobile World Congress in Barcelona from Monday, 11th February until Thursday, 14th February:

-- Hospitality Suite: Z6.2

-- Booth: 7E46

-- Fira de Barcelona

Avenue de la Reina Maria Christina

Barcelona, Spain 08004

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