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FunMobility to Bring Hello Kitty® to a Phone Near You

PLEASANTON, Calif. (Business Wire EON) July 15, 2008 -- Over thirty years ago, SANRIO created Hello Kitty -- the friendly feline with the bright red bow -- to adorn a collection of stationery items and coin purses. Right from the start she was a hit, representing the company's philosophy of "small gift, big smile" and helping SANRIO grow into a $1 billion business worldwide. Since then, Hello Kitty has become an international phenomenon with a wide range of lifestyle products from notepads to kitchen appliances to luxury jewelry, electronics and more.

"We are excited that SANRIO Inc. has chosen FunMobility to distribute mobile content. SANRIO has a formidable portfolio targeted toward the growing teen demographics," said Adam Lavine, CEO. "We believe strongly in the power of truly unique and personalized content, we are excited bringing characters like 'Hello Kitty' to our users," stated Adam.

About SANRIO

SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 60 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 200 SANRIO boutiques. For more information, please visit www.sanrio.com.

About FunMobility, Inc.

As a developer of best-in-class branded mobile applications, FunMobility delivers a uniquely integrated entertainment experience; enabling consumers to connect and express themselves through photos, videos, music, graphics and slideshows. FunMobility distributes applications and content through every North American carrier as well as direct to consumers through FunMo.com. FunMobility builds America's largest mobile content community through some of the industry's most popular applications including: Wallpaper Universe?, America's Best Mobile Pix?, aFLIX?, Ringtones Universe?, TrueTones Universe?, FunGirl DISH?, Chick Talk?, Mobile Comics Network?, Personalized Wallpaper?, MyScreenz?, MyShow?, MyTonz?, and YouTones?. For more information, please visit www.funmo.com.

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