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Zoombak Introduces Mobile Location Requests : New, Free, "On-the-Go" Functionality Locates Zoombak from Any Users' Cell Phone

NEW YORK (Business Wire EON) August 4, 2008 -- "Continuing to pioneer the personal locator industry by providing consumers with enhanced features and functionality has been a top priority of the company since it launched earlier this year," said Kate Shevack, president of Zoombak. "Mobile Location Requests gives all consumers, especially those with busy lifestyles, the flexibility to locate their possessions whenever and from wherever they are, and is the first in a series of significant new features that will be rolled out to Zoombak users this year."

The new Mobile Location Requests feature, which is free with Zoombak service, can be easily activated through the company's secure, interactive website (www.zoombak.com) by pre-registering up to five mobile phones and creating confidential PIN numbers. This new functionality has been automatically enabled on all Zoombak devices though a wireless update. With Zoombak's unlimited use, flat-rate monthly service plans starting at only $9.99, there are never limitations on usage or per "FIND" fees.

"Our leading position in the personal locator industry is driven by our commitment to create affordable, easy-to-use products that provide people with peace of mind by helping them keep track of what is important no matter where they happen to be. Thanks to Mobile Location Requests, knowing just got easier," said Simon Buckingham, CEO of Zoombak. "With safety zone alerts, our free 24/7 live customer care center, interactive website and now the flexibility of Mobile Location Requests, consumers have four convenient ways to find piece of mind with Zoombak."

Small enough to be placed in a car, backpack or briefcase and easily attached to a bicycle or dog's collar, Zoombak combines the coverage of cellular networks and the power of global positioning satellites to provide consumers with the most accurate, real-time location information available. Users access Zoombak.com to setup custom safety zones around virtually any location including homes, parks, malls and schools. When the device crosses one of the virtual boundaries, a text message or email alert promptly notifies users of the location of the device. Starting at an affordable price of $199 plus a low cost monthly service plan, Zoombak is the only A-GPS locator technology available nationwide at leading consumer electronics, specialty pet and automotive retailers including Circuit City, PetSmart, J&R, Amazon.com and Bestbuy.com.

About Zoombak

Zoombak LLC, develops leading edge solutions that keep consumers connected to the things that really matter. The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map. With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to three tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC.com, Provide Commerce, Backcountry.com, BUYSEASONS, Bodybuilding.com, IAC/InterActiveCorp, and Expedia, the Liberty Entertainment Group, which includes Liberty's interests in the DIRECTV Group, Inc., Starz Entertainment, FUN Technologies, Inc., GSN, LLC, Wildblue Communications, Inc., and Liberty Sports Holdings LLC, and the Liberty Capital group, which includes all businesses, assets and liabilities not attributed to the Interactive Group or the Entertainment Group including our subsidiaries Starz Media, LLC, Atlanta National League Baseball Club, Inc., and TruePosition, Inc., and minority equity investments in Time Warner Inc. and Sprint Nextel Corporation. For more information, please see http://www.libertymedia.com.

MULTIMEDIA GALLERYhttp://www.businesswire.com/cgi-bin/mmg.cgi?eid=5747330

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